When I started a blog for Brainium, one of the goals was to improve our rank in the search results for Solitaire. Brainum’s Solitaire is virtually the same as every other Solitaire in the App Store, but one feature than not all of them have is the ability to use your own photos to design custom decks and backgrounds.
I came up with the idea to start a blog feature called, “Deck of the Day.” Each day I would take topics that were trending and design a deck of cards and background around that topic. Each post was loaded with key words about our Solitaire App. When I started, we didn’t show up for nearly the first five pages of results, but now Brainium usually ranks on the first page.
After doing some research, I found the typical person often searches for the “best” Apps, when using Google to find Apps. I started using the tag, “Brainium, we make the BEST Apps,” at the end of each post.
For the release of Spider Solitaire, I shifted all Deck of the Day posts to the Spider App. I also added the sentence: “After one try, you’ll be saying, “Amazing Spider, man! Spider Solitaire by Brainium the best Spider Solitaire App in the game!” This sentence pulled us in a lot of traffic from people looking for the new Amazing Spider Man movie.